“What is marketing?” a question posed to me and an audience of business owners attending a seminar in 1986. Twelve people each delivered a completely different answer. This fed the lecturer’s premise that marketing was a catchall term for a loose array of business development activities. Once upon a time… Long before the Internet and [...]
YES! Private label food manufacturers can develop stronger, more profitable relationships with supermarkets … Here’s How. When you’ve worked with private label food manufacturers for more than 15 years, you get a pretty good understanding of how the industry works. During that time there have been many conversations with countless senior executives around the challenges [...]
Is operational excellence a hidden curse? Is private label food manufacturing’s focus on operational excellence stifling the industry and the retailers it serves? Most seem happy with the status quo, producing a generic product based on the major supermarkets requirements. The genesis of private label lies in the food retailers' desire to get revenue from [...]
Private Label Food Manufacturers - Sell the sizzle, not the sausage Greg Wallace of Master Chef fame recently hosted ‘Inside the Factory’, a TV program looking at UK food production. The factory looked sparkling clean; the employees donned in crisp white overalls and blue hair nets. At one point Greg introduces one of the cooking [...]
